Maatroom | The Avant-Garde Army
MAATROOM è un marchio emergente di abbigliamento donna che nasce a Torino nel 2016.
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The Avant-Garde Army è un progetto ideato nel quartier generale di Maatroom, fashion brand emergente nato a Torino nell’autunno 2016. L’ esperimento è partito con un semplice messaggio pubblicato sulla pagina ufficiale di Facebook del brand: JOIN THE AVANT-GARDE ARMY – A SECRET PROJECT. Non altre informazioni né dettagli. Molte ragazze incuriosite hanno inviato la loro candidatura, 9 sono state scelte e il progetto ha preso forma.

A flag, a city, a woman. What is this about? Don’t care about it. Groups of women. They’re looking for something, they walk around colonnades and people. The city-green and the architectures become part of a bigger animated photography. What is this about? Seriously, don’t care about it. No protest, no march, just a revolution in their minds, expressed by their gaze and their gait. People around them seem like indifferent to the little women armies. Then, in a square, the women arrange in formation. At this point, people gather around them, creating a big circle. What is this about?

Director NICOLA MARTINI

Starring PAOLA | DAMAYANTI | IRENE | RUOGU | MARTA | PATIENCE | SARA | SILVIA | SONIA

Production IKIGAI MEDIA
Director NICOLA MARTINI
Producer FABIO RUSSO
Dop DARIO TIMPANI

Creative director STEFANO CORDOLA
Backstage GIULIO PETRONE
Music “HER NAME IS WAR” by DAVID BONES

Thanks to DARIO | VIVIANA | ANDREA | GABRIELE | DANIELA | ANNA | SERGIO